PG Counselling Code: 326
DEPARTMENT OF BUSINESS ADMINISTRATION (UG)
publications
Faculty Publications
- Journal Publications
- Book Publications
faculty publications
- Dr. P.Saradhamani, Professor of MBA Department ,titled Impact of Mergers and Acquisitions on Pharmaceutical Industry, Published in GIS Business with ISSN no. 1430-3663 Vol. 15 Issue 4 Month April Year 2020, Impact Factor 5.60 indexed, peer reviewed and listed in UGC Care.
- Dr.P.Saradhamani Professor of MBA Department ,titled A study on digital marketing with special reference to product placements in movies, published in the journal of xi'an university of architecture & technologyVolume xii, issue v, 2020 ISSN No : 1006-7930, volume xii, page no: 1227-1230
- Bamini.J & Deepa.K 2019, Retail Marketing Approaches and Innovations Practices in a Retail Chain, IJAMR, ISSN: 09748709, Vol.11, Jan-June 2019, pp. 66-67.
- Saradhamani P. 2019, Investors’ Preferences of Mutual Fund and their perception towards AMC Services –A Study with special references to Coimbatore City, IMPACT: International Journal of Research in Humanities, Arts and Literature (IMPACT: IJRHAL), UGC approved Journal-40893 , Impact factor:3.7985, ISSN (P) : 2347-4564: ISSN (O):2321-8878, Volume -07, Issue -1 January 2019, 95-98.
- Thilaga.S & Deepa.K 2019, Role of Social Media Advertising in Consumer Buying Behaviour, IJAMR, ISSN: 09748709, Vol.11, Jan-June 2019, pp. 68-70.
- Saradhamani P. 2019, A study on Entrepreneurial orientation and Inclination among Management Students with reference to Tamil Nadu , IMPACT: International Journal of Research in Humanities, Arts and Literature (IMPACT: IJRHAL), UGC approved Journal-40893 , Impact factor:3.7985, ISSN (P) : 2347-4564: ISSN (O):2321-8878, Volume -07, Issue -3 ,February 2019, 286-292.
- Ms. Lakshmipriya S, Saradhamani R & Ganesan R 2016, Professor from MBA department has published a paper titled ‘Inter-Relationship of Factors in Configuring Emotional Intelligence Amongst Teaching Community - A Sociological Perspective’ Asian Journal of Research in Social Sciences and Humanities, Asian Research Consortium, vol. 6, no. 4, pp. 368 - 385.
- Mr. N. Chidambaram and Dr. P. Vikkraman, Asst professor Professor from MBA department has published a paper titled “Nationalized Banks and Private Banks. How do they stack up?” Asian Journal of Research in Social Sciences and Humanities, Vol. 6, No. 11, November 2016, pp. 982-992.ISSN 2249-7315, DOI NUMBER:10.5958/2249-7315.2016.01245.4.
- Dr. G. Maheswaran, Associate Professor from MBA department has published a paper titled “A Cognitive Brand Positioning Exploration with Data Mining”. Asian Journal of Research in Social Sciences and Humanities, Vol. 6, No. 11, November 2016, ISSN 2249-7315, DOI NUMBER:10.5958/2249-7315.2016.01245.4.
- Dr. V.Ramadevi,Assitant Professor from MBA department has published a paper titled “Factors influencing perception and satisfaction level among shoppers and their purchasing outcomes in malls”, International Journal of Applied Research, December 2016; 2(12): 217-222 – ISSN: 2394-7500, DOI: 10.15373/2249555X
- Dr. V. Ramadevi, Assistant Professor, published a research paper titled “Structural Equational Modelling on shoppers purchasing outcomes in shopping Malls, Coimbatore City” International Journal of Multidisciplinary Research and Development (IJMRD) ISSN: 2349-5979, Impact Factor: RJIF 5.72, Volume 3; Issue 11; November 2016; Page No. 94-98.
- Dr. G. Maheswaran & M. Sabarinathan of I MBA published an article entitled “A study on attitude of college students towards Green products in Coimbatore City” in the SNS Journal of Marketing, Volume 7, Issue: 1, ISSN No: 0975 – 7627
- Dr. V. Ramadevi, AP & N.M. Usha of I MBA &, published an article entitled “A Conceptual study on the factors influencing shoppers’ behavior at Malls with reference to Bangalore in the SNS Journal of Marketing, Volume 7, Issue: 1, ISSN No: 0975 – 7627.
- Dr.P.Saradhamani Professor from MBA department has published a paper titled “Building Emotional Intelligence: Hands on Strategies for Inner Strength and Cognitive Enhancement amongst Youngsters”, Perspectives of Entrepreneurship &Management Research, July 2015, ISBN 978-93-847-82-6.
- Dr. A. Mohamed Riyazh khan, “A Conceptual Framework of Ethical Practices in Public Health care Sector” Intercontinental Journal of Human Research Management, Vol 2, Issue 8, August 2015, ISSN- 2350-0859, Impact factor- 0.414.
- Mr. N. Chidambaram, Assitant Professor from MBA department has published a paper titled “A cross-sectional analysis of personality differences between Arts & Science and Engineering Students” International Journal of Business and Administration Research Review, Vol. 1 Issue.11, July - Sep, 2015. Page 269, Impact Factor: 3.072 (SJIF).
- Prof. P. Rajendran& Dr. P. Saradhamani, “Effects of R&D metrics on firm’s profitability of Indian Textile-cum-Chemical based companies: A Review”, in the International Journal of Chemical Sciences, Vol 13, Issue 1, 2015 - Annexure
- Prof. P. Rajendran& Dr. P. Saradhamani Associate Professors from MBA department have published a paper titled “Most Common R& D Measures: A survey of R& D parameters in Industrial Sector in India”, in the International journal of Applied Engineering Research – Accepted in Annexure ii.
- Dr. J.Bamini published a book entitled on “Consumer Behavior”, Thakur Publications Pvt. Ltd., Chennai, ISBN:978-93-87880-58-0, in year 2018.
- Dr. P.Saradhamani, published a book entitled on “Security Analysis and Portfolio Management”, in Thakur Publications Pvt. Ltd., Chennai, ISBN: 978-93-87880-65-8, in year 2018.
- Dr.J.Bamini Published a book entitled "Applied Operations Research", Himalaya Publishing House
- Dr.P.Saradhamani ,Professor of MBA Department had published a book titled, "Savings and Investment Management "- NCRC Publications,Coimbatore, ISBN: 978-93-81537-08-4 2016