DEPARTMENT OF COMMERCE WITH PROFESSIONAL ACCOUNTING

publications

Student Publications

- Journal Publications
- Patent

Faculty Publications

- Journal Publications
- Patent
- Book Publications

faculty publications


Journal Publications


  • Dr.K.Brindha, Associate Professor of Commerce with Professional Accounting Department, titled “A Study on the Financial Performance of Public and Private Sector Banks in India”, International Journal of Research and Analytical Reviews (IJRAR), June 2019, Volume 6, Issue 2, Pg.no. 550 – 557, Impact Factor: 4.236.
  • Dr.K.Brindha, Associate Professor of Commerce with Professional Accounting Department, titled “An Analysis Of Quality Of Work Life Of Unorganized Workers In Coimbatore City”, Think India Journal, December-2019, ISSN:0971-1260, Vol-22- Issue-14, Pg.no.: 12810 – 12816, Impact Factor: 6.2.
  • Dr.K.Brindha, Associate Professor of Commerce with Professional Accounting Department, titled “A Study On Role Of Traditional Rice Varieties In Indian Economy”, International Journal Of Multidisciplinary Educational Research, March 2020, ISSN:2277-7881; Impact Factor :6.514, IC Value:5.16; ISI Value:2.286 Peer Reviewed and UGC Approved:Volume:9, ISSUE:3(8), Pg.no: 6 – 16.
  • Dr.K.Brindha, Associate Professor of Commerce with Professional Accounting Department, titled “A Study on Farmers’ Attitude towards Marketing of Traditional Rice Varieties in Thiruvarur District”, Dogo Rangsang Research Journal, June 2020, Vol-10 Issue-06 No. 9 ISSN : 2347-7180, Pg.no. 158 – 165, Impact Factor: 7.12.
  • Dr.K.Brindha, Associate Professor of Commerce with Professional Accounting Department, titled “A Study On Traditional Rice Farmer’s Marketing Efficiency In Tamilnadu”, Journal Of Critical Reviews, July 2020, ISSN- 2394-5125 Vol 7, Issue 17, Scopus Indexed Journal, Pg: 1297 – 1301.
  • Ms.R.Ramapriya, Assistant Professor of Commerce with Professional Accounting Department, titled “Financial Health analysis of select Multinational Pharmaceutical Companies in India”, Research Review International Journal of Multidisciplinary, January 2019, ISSN : 2455-3085, Vol 5, Issue 10, Impact factor:5.164, Pg: 873-881
  • Ms.R.Indrapriya, Assistant Professor of Commerce with Professional Accounting Department, titled “Financial Health analysis of select Multinational Pharmaceutical Companies in India”, Research Review International Journal of Multidisciplinary, January 2019, ISSN : 2455-3085, Vol 5, Issue 10, Impact factor:5.164, Pg: 873-881
  • Mr.R.Raju, Assistant Professor of Commerce with Professional Accounting Department, titled “Financial Health analysis of select Multinational Pharmaceutical Companies in India”, Research Review International Journal of Multidisciplinary, January 2019, ISSN : 2455-3085, Vol 5, Issue 10, Impact factor:5.164, Pg: 873-881


  • Dr.K.Brindha, Associate Professor of Commerce with Professional Accounting Department, titled “A Study on the Financial Performance of Corporation Bank Ltd.,”, Journal of Emerging Technologies and Innovative Research, UGC Approved Journal, August 2018, Issue No.8, Volume 5, ISSN No: 2394 – 5869, Pg.no: 78-85, Impact Factor: 5.87
  • Dr.K.Brindha, Associate Professor of Commerce with Professional Accounting Department, titled “A Study on Effectiveness of Advertisement on Buying Behaviour of transgender in Coimbatore City, Global Research Thoughts, UGC Approved Journal, August 2018, ISSN: 2249-8941, Issue 11, Vol 7, Pg.no: 1-8, Impact Factor: 5.76.
  • Dr.K.Brindha, Associate Professor of Commerce with Professional Accounting Department, titled ‘A Study on Consumers Preference of Household Durables in Namakkal Town”, Suraj Punj Journal for Multidisciplinary Research, UGC Approved Journal, November 2018, ISSN NO: 2394-2886, Issue 11, Vol 8, Pg.no: 31-42, Impact Factor: 6.1.
  • Dr.K.Brindha, Associate Professor of Commerce with Professional Accounting Department, titled “Financial Performance of Selected Companies of Iron and Steel Industry in India”, International Journal of Management Technology and Engineering, UGC Approved Journal, November 2018, ISSN NO: 2249-7455, Issue XI, Vol 8, Pg.no: 376-388, Impact Factor: 6.3


  • Dr.K.Brindha, Associate Professor of Commerce with Professional Accounting Department ,titled “A Study on Water Consumption By Rural Consumers in Coimbatore City (with Special Reference to Vellakinar)” Published in Asia Pacific Journal of Research, ISSN : 2320-5504, VOL 1, ISSUE No. LI, May 2017, Impact factor: 6.58, P :43-48.
  • Dr.K.Brindha, Associate Professor of Commerce with Professional Accounting Department, titled “Job Satisfaction and Survival of Immigrant Employees with Reference to Tirupur”, Volume No: 7 Issue No: 4, April – 2017, Pg.no: 36-39, (ISSN: 2231 - 4245)
  • Dr.K.Brindha, Associate Professor of Commerce with Professional Accounting Department, titled “Problems Faced by the Customers-A Study with Special Reference to Solar Water Heater in Coimbatore City, International Research Journal of Management Science and Technology, Volume No: 10, Issue: 14, Dec – 2017, 72-81, (ISSN : 2322 – 083X)
  • Dr.K.Brindha, Associate Professor of Commerce with Professional Accounting Department, titled “A Study on Capital Structure and Profitability Position of JSW (Jindal South West) Steel Ltd”, International Research Journal of Management Science and Technology, Volume 08, Issue 12, 102-112, (ISSN Online: 2250 - 1959), (ISSN Print : 2348 – 9367) 2017.


  • Dr.K.Brindha, Associate Professor of Commerce with Professional Accounting Department, titled “Consequence of Price Discovery in Commodity Future Market”, Published in Golden Research Thoughts, Volume – 2, Issue – 1, January – 2016, Impact factor – 5.2, Pg No.20 – 23.
  • Dr.K.Brindha, Associate Professor of Commerce with Professional Accounting Department, titled “A Study on Customer Awareness and Attitude Towards Solar Water Heater in Households”, Paripex – Indian Journal of Research, Volume 06, Issue 01, Jan 2017, Impact Factor: 5.215, Pg.no: 225 – 228.


  • Dr.K.Brindha, Associate Professor of Commerce with Professional Accounting Department ,titled “Capital Structure of Indian Automotive Industry – An Empirical Study” Published in Golden Research Thoughts, ISSN No: 2231-5063, Vol 4, Issue 7, January 2015, PP 1-12.
  • Dr.K.Brindha, Associate Professor of Commerce with Professional Accounting Department ,titled “A Study on Customers Satisfaction Towards LCD Television in Coimbatore City” Published in Golden Research Thoughts, ISSN No: 2231-5063, Vol 4, Issue 9, March 2015, PP 1-6.
  • Dr.K.Brindha, Associate Professor of Commerce with Professional Accounting Department ,titled “A Study on Customer Preference Towards Big Bazaar in Coimbatore City”, Published in International Journal of Applied Research, Volume-5, Aug-2015, ISSN:2231-5063, Impact factor: 3.4052, Pg.No: 1-7.
  • Dr.K.Brindha, Associate Professor of Commerce with Professional Accounting Department ,titled “A Study on Customer Satisfaction Towards Branded Paints”, Published in Golden Research Thoughts, Volume-5, Issue-6, December-2015, ISSN:2231-5063, Impact factor - 3.4052.Pg.No. 1-8.