department of comMERCE

publications

Student Publications

- Journal Publications

Faculty Publications

- Journal Publications
- Patent
- Book Publications

student publications


Journal Publications


  • ABINAYAA.K.M from II PG Commerce department has published a Research paper on,"Consumer Perception Towards Online Retailing: An Analytical Study".ADALYA JOURNAL-UGC CARE APPROVED GROUP –A JOURNAL
  • MONIKA.R from II PG Commerce department has published a Research paper on,"Impact Of Social Media On Education With Special Reference To Coimbatore".ADALYA JOURNAL-UGC CARE APPROVED GROUP –A JOURNAL
  • SATHYAPREETHA.S from IIPG Commerce department has published a Research paper on,"Customer Satisfaction Towards Online Shopping Of Cosmetics".JOURNAL OF EMERGING TECHOLOGIES AND INNOVATIVE RESEARCH
  • SUGANTHI.S from II PG Commerce department has published a Research paper on,"Life Insurance Products Services And Customers Satisfaction-With Special Reference To HDFC Standard Life Insurance In Coimbatore District.ADALYA JOURNAL-UGC CARE APPROVED GROUP –A JOURNAL
  • SURESH. G from II PG Commerce department has publication a Research paper on ,"Analytical View On Relative Valuation Multiples Of Tractor Companies In Indian Capital Market(BSE).ADALYA JOURNAL-UGC CARE APPROVED GROUP –A JOURNAL
  • SUVETHA.G from II PG Commerce department has publication a Research paper on, "Indian Corporates And Their Governance Protocols".ADALYA JOURNAL-UGC CARE APPROVED GROUP –A JOURNAL.
  • VIGNESH.T.R from II PG Commerce department has publication a Research paper on, "Problems Of Farmers In Marketing At Mettupalayam Market Of Coimbatore District.ADALYA JOURNAL-UGC CARE APPROVED GROUP –A JOURNAL
  • VIJAYCHITHRA.R from II PG Commerce department has publication a Research paper on, "Safety Consideration In Mutual Fund Investments-An Emperical Overview".ADALYA JOURNAL-UGC CARE APPROVED GROUP –A JOURNAL
  • GEETHALAKSHMI.G from II PG Commerce department has publication a Research paper on, "New Economic Reforms And Indian Capital Market: An Analytical Study".ADALYA JOURNAL-UGC CARE APPROVED GROUP –A JOURNAL.
  • SANTHOSH.S from II PG Commerce department has publication a Research paper on,"New Economic Reforms And Indian Capital Market: An Analytical Study".ADALYA JOURNAL-UGC CARE APPROVED GROUP –A JOURNAL.

  • JAYANTHI.S from II PG Commerce department has publication a Research on,""Parents attitude on television viewing and its advertisement impact on children: an analysis with special reference to sirumugai in coimbatore"".Research Review International Journal of Multi Disciplinary.,ISSN: 2455-3085.,IF-5.214 VOLUME 03,ISSUE 09,SEPTEMBER 2018
  • LOGESH.K from II PG Commerce department has publication a Research on,""Customer satisfaction towards suzuki swift in mettupalayam at coimbatore district"".International Journal of Research and Analytical Review .,ISSN 2348-1269., IF-5.75.VOLUME 05 ISSUE 04 OCTOBER 2018
  • MYTHILI.R from II PG Commerce department has publication a Research on,"Salaried women and their investment pattern- analytical overview in coimbatore city".The Reserch Journal of Social Science.,ISSN:2456-1356:IF-5.250.VOLUME 9,Number 10,October 2018.
  • GOKULKRISHNAN.M from II PG Commerce department has publication a Research paper on,""Customer satisfaction towards electronic bikes with special reference to coimbatore city in hopes"".Journal of Emerging Technologies and Innovative Research., ISSN:2349-5162.,IF:5.87VOLUME 05ISSUE 10 OCTOBER 2018
  • GUNALAN.R from II PG Commerce department has publication a Research Customer satisfaction of a select branded two wheelers in coimbatore city Review International Journal of Multi Disciplinary.,ISSN: 2455-3085.,IF-5.214VOLUME 03 ISSUE 10 OCTOBER 2018
  • HARIPRAKASH.K from II PG Commerce department has publication a Research on,""Impact of advertisement on brand performance in the consumer durables market at chinnamettupalayam, coimbatore.International Journal of Research and Analytical Review .,ISSN 2348-1269., IF-3.215 VOLUME 05,ISSUE 04 OCTOBER 2018
  • ANDHINI.K from II PG Commerce department has publication a Research on,""A study on consumer satisfaction towards organic food products with special reference to saravanampatti in coimbatore district"".Indian Journal of Applied Research.,ISSN-2249-555X IF: 5.397. VOLUME 08 ISSUE 10 OCTOBER 2018
  • RAMYA.M from II PG Commerce department has publication a Research on, ""Problems of life insurance policy holders under bank assurance in saravanampatti, coimbatore district"".Indian Journal of Applied Research.,ISSN-2249-555X IF: 5.397 VOLUME 08 ISSUE 10 OCTOBER 2018.
  • RANJITHKUMAR.P from II PG Commerce department has publication a Research on,""A study on consumer perception of digital and cashless economy on paytm in coimbatore city"".Indian Journal of Applied Research.,ISSN-2249-555X IF: 5.397 VOLUME 08 ISSUE 10 OCTOBER 2018.
  • TEENA.S from II PG Commerce department has publication a Research on,""A study on consumer attitude and perception towards gold loan offered by scheduled commercial banks with reference to coimbatore city"".Journal of Emerging Technologies and Innovative Research., ISSN:2349-5162.,IF:5.87.VOLUME 05 ISSUE 10 OCTOBER 2018
  • DINAKARRAJA.K.S from II PG Commerce has publication a Research on,""Consumer’s attitude towards smartphones of select os version in coimbatore city"".Indian Journal of Applied Research.,ISSN-2249-555X IF: 5.397.VOLUME 08 ISSUE 10 OCTOBER 2018.

  • Anish kumar.G from II PG Commerce department has Published a Research paper on ,"A Study on Customer Satisfaction Towards Luxury Bikes among college students in Coimbatore region.
  • Gayathri. R from II PG Commerce department has publication a Research paper on ,"Brexit and European nations: An Epitomic study.
  • Gnana dhivy. P.S from II PG Commerce department has publication a Research paper on,"Opportunities and Challenges faced by the women entrepreneurs an Empirical Study
  • Gokila. G from II PG Commerce department has publication a Research paper on ,"Role of brand in buying behaviour of consumers with reference to Samsung mobiles at Coimbatore city.
  • Indhu.L from II PG Commerce department has publication a Research paper on ,"An analytical overview of consumption behaviour of Eco – friendly products in Coimbatore city
  • Indhu.M from II PG Commerce department has publication a Research paper on ,"A study on factors influencing consumer preference towards shopping mails in Coimbatore city".
  • Janani.P.R from II PG Commerce department has publication a Research paper on,"Higher Education: An Overview on Satisfaction Level Among Post Graduate Students.
  • Juliana cynthia.F from II PG Commerce department has publication a Research paper on,"A Study on Customers Experience in social media marketing of fashion industry with special reference to Coimbatore city.
  • Kalai priya.S from II PG Commerce department has publication a Research paper on,"A study on advertisement admired purchasing behaviour of consumers in attires at shopping malls in Coimbatore city.
  • Karpagavinayagam.G from II PG Commerce department has publication a Research paper on,"Buyers satisfaction towards using of royal Enfield bike with special reference to Coimbatore city.
  • Kavitha.G from II PG Commerce department has publication a Research paper on,"A study on subscribers opinion towards JIO SIM with special Reference to Coimbatore city.
  • Kavithasri.S from II PG Commerce department has publication a Research paper on,"Consumer Preference & Satisfaction towards packaged milk with special reference to Karamadai at Coimbatore district.
  • Kowsalya.C from II PG Commerce department has publication a Research paper on,"Cosmetic products buying behaviour among women consumers in Coimbatore city - Analytical overview.
  • Nandhini.A from II PG Commerce department has publication a Research paper on,"Consumers Satisfaction on Selected organic food Products in Coimbatore city.
  • Nithya priya.P from II PG Commerce department has publication a Research paper on,"Foreign portfolio investment in India – An analytical study.
  • Saravana kumar.R from II PG Commerce department has publication a Research paper on,"A Study on problems and perception of people working in TNSTC towards housing finance of private sector bank with special reference to Mettopalayam Town.
  • Thilagavathi.B from II PG Commerce department has publication a Research paper on ,"A Study on customer satisfaction level towards Domin’s Pizza in Coimbatore city.

  • Anitha .C from II PG Commerce department has publication a Reasearch paper on ," A study on consumers satisfaction on public distribution system among rural people in annur taluk .
  • Elakkiya .P from II PG Commerce department has publication a Reasearch paper on," A study on consumer perception of JIO network in Coimbatore city.
  • Gomathi .S from II PG Commerce department has publication a Research paper on,"Profitability and liquidity analysis of S.M textile limited .
  • Kalaivani .G from II PG Commerce department has publication a Research paper on,"Impact of promotional activities on consumers behavior at shopping mall in Coimbatore city .
  • Karthiyayini .M from II PG Commerce department has publication a Research paper on,"A study on financial analysis of tata motors ltd".
  • Kiruba .D from II PG Commerce department has publication a Research paper on,"Taxi drivers in coimbatore city – challenges and opportunities .
  • Parameswari .K from II PG Commerce department has publication a Research paper on,"Conception towards cashless transaction among customers & its impact on purchase motive with special reference to saravanampatti, cbe city .
  • Pradeep .N from II PG Commerce department has publication a Research paper on, " A study on general awareness about the social network users among the college students with special reference to coimbatore district ".
  • Pushparaj .D from II PG Commerce department has publication a Research paper on,"A study on life insurance products and customer satisfaction with special reference to HDFC standard life, Coimbatore".
  • Ragavi .K from II PG Commerce department has publication a Research paper on,"The study on consumer preference towards “ The Hindu” Newspaper.
  • Sangavi .T from II PG Commerce department has publication a Research on,"An analysis of capital structure in reliance industries ltd.,".
  • Sasikala .K from II PG Commerce department has publication a Research on,"Performance of select mutual fund companies schemes and investor behavior towards mutual fund- with special reference to Saravanampatti".
  • Sathish Kumar .G from II PG Commerce department has publication a Research on,"A study on consumer satisfaction towards Patanjali Ayurved products in Coimbatore city".
  • Selvendran .V from II PG Commerce department has publication a Research on,"A study on marketing strategy adopted by Himalaya in Coimbatore district ".
  • Sudha .B from II PG Commerce department has publication a Research on," A study on welfare measures provided to the employees in Sree Lakshmi Mills Ltd ".
  • Suganth .K from II PG Commerce department has publication a Research on,"A study on customer satisfaction towards e-payment system with special reference to Coimbatore district ".
  • Swathi .M from II PG Commerce department has publication a Research on,"A study on consumer intellection towards organic food products in Coimbatore city ".
  • Swathy .R from II PG Commerce department has publication a Research on," Consumer perception and satisfaction towards the buying of Royal Enfield with special reference in Coimbatore city".
  • Swetha .D from II PG Commerce department has publication a Research on,"An allusive assay of select stock broking firms in Coimbatore city".
  • Vignesh Kumar .S from II PG Commerce department has publication a Research on," A study on financial performance of KPR Mill Ltd".

  • Fathima Rishana.A from II PG Commerce department has publication a Research on," A Study Consumer awareness on purchases via social media websites ".
  • Jeevitha.T from II PG Commerce department has publication a Research on, "Effect of advertisement on children with special refernce for confectionery product".
  • kabilan.NV from II PG Commerce department has publication a Research on, "A study on service quality and customer satisfaction in moblie in net work services".
  • Kavya.S from II PG Commerce department has publication a Research on, "Current account in India's balance of payment and experical over view".
  • Ponarunraj.M from II PG Commerce department has publication a Research on, "Indian department structure and its impact on selected macro economic variables".
  • Praveen.H from II PG Commerce department has publication a Research on, "Customer preception towards E-Banking service with special reference to axis bank in coimbatore city".
  • Punitha.P from II PG Commerce department has publication a Research on, "A study on changing consumer preference towards national to international products".
  • Senjeev.P from II PG Commerce department has publication a Research on, " A study on consumer awareness towards canon camera".
  • Sreevidhya.S from II PG Commerce department has publication a Research on, "Consumer attitude towards usage of baby product in coimbatore city".
  • vanitha.V from II PG Commerce department has publication a Research on, "Understanding rural buying behaviour A study with special refence selected FMCG proucts".
  • Vignesh.S from II PG Commerce department has publication a Research on, "An analytical study of foreign direct investment in india and its impact on gross domestic product ".
  • Mukesh kumar.R from II PG Commerce department has publication a Research on, "A study on consumer preference towards amazon online shopping with special reference to coimbatiore city".


faculty publications


Journal Publications



  • Dr.A.Sivakumar HOD from Department of commerce as published as paper titled ""Customer Satisfaction Towards Online Shopping Of Cosmetics""International Journal Of Emerging Technoligies And Innovative Research (Jetir)Issn No 2349-5162
  • Dr.A.Sivakumar HOD from Department of commerce as published as paper titled""Analytical View On Relative Valuation Multiples Of Tractor Companies In Indian Capital Market(Bse)""Adalya Journal-UGC CARE Approved Group –A JournalIssn No 1301-2746
  • Dr.A.Sivakumar HOD from Department of commerce as published as paper titled""Customer Satisfaction Over Online Food Consumption: A Behavioral Overview""International Journal Of Research And Analytical Reviews
  • Dr.A.Sivakumar HOD from Department of commerce as published as paper titled""Consumer Behavior TowardsBranded Attires In The Coimbatore City""Journal Of Emerging Technologies And Innovative Research (Jetir)
  • Dr.K.Sumathi Assistant professor from Department of commerce as published as paper titled""Consumer Perception Towards Online Retailing: An Analytical Study""Adalya Journal-UGC CARE Approved Group –A Journal,Issn No 1301-2746
  • Dr.K.SumathiAssistant professor from Department of commerce as published as paper titled"Life Insurance Products Services And Customers Satisfaction-With Special Reference To Hdfc Standard Life Insurance In Coimbatore DistrictAdalya Journal-UGC Care Approved Group –A Journal,Issn No 1301-2746
  • Dr.J.JayashreeAssistant professor from Department of commerce as published as paper titled""Impact Of Social Media On Education With Special Reference To Coimbatore""Adalya Journal-UGC Care Approved Group –A Journal,Issn No 1301-2746
  • Dr.J.Jayashreeassistant professor from Department of commerce as published as paper titled""Problems Of Farmers In Marketing At Mettupalayam Market Of Coimbatore District""Adalya Journal-UGC Care Approved Group –A Journal,Issn No 1301-2746
  • Dr.J.UdhayakumarAssistant professor from Department of commerce as published as paper titled""Safety Consideration In Mutual Fund Investments-An Emperical Overview""Adalya Journal-UGC Care Approved Group –A Journal,Issn No 1301-2746
  • Dr.J.UdhayakumarAssistant professor from Department of commerce as published as paper titled ""Emperical Overview On Social Security Of Informal Workers In Tirpur City Of Tamilnadu""Adalya Journal-UGC Care Approved Group –A Journal,Issn No 1301-2746
  • D.RadhaSri Assistant professor from Department of commerce as published as paper titled""Indian Corporates And Their Governance Protocols""Adalya Journal-UGC Care Approved Group –A Journal,Issn No 1301-2746
  • D.RadhaSri Assistant professor from Department of commerce as published as paper titled""Consumer Behavior Towards Branded Attires In The Coimbatore City""Journal Of Emerging Technologies And Innovative Research (Jetir)
  • K.Poongothai Assistant professor from Department of commerce as published as paper titled""New Economic Reforms And Indian Capital Market: An Analytical Study""Adalya Journal-UGC Care Approved Group –A Journal, Issn No 1301-2746
  • K.Poongothai Assistant professor from Department of commerce as published as paper titled "Customer Satisfaction Over Online Food Consumption: A Behavioral Overview"International Journal Of Research And Analytical Reviews


  • R.Shankar Assistant professor from Department of commerce as published as paper titled, Challenges in implementing IFRS in india :A Analytical Overview"International journal of advanced research and development2455-4030 vol-3 Issue 1 jan 2018
  • R.Shankar Assistant professor from Department of commerce as published as paper titled,consumers purchase decision on eco-friendiy products in coimbatore factores determinig"International journal ofbusiness economics &mgmt research 2249-8826 Vol8, Mar-2018
  • R.Shankar Assistant professor from Department of commerce as published as paper titled,The challenges of food security system in today,s scenario: WITH SPECIAL REFERENCE TO CHENNAI CITY"International journal of advanced research and development 2249-8826 Vol8,mar2018
  • R.Shankar Assistant professor from Department of commerce as published as paper titled,PrivateEquity investment in tamilnadu: factors defining it"International journal of academic research & development 2455-4197,Vol-2 issue 2 mar2018.
  • J.UdhayakumarAssistant professor from Department of commerce as published as paper titled foreign portfolio investment and its consequences on economic portrayers,International journal of academic research & development
  • j.jayashree Assistant professor from Department of commerce as published as paper titled Consumer awarness among green marketing o selected durable with references to ciombatore city,Asian pacific journal of research2330-5
  • K.Sumathi Assistant professor from Department of commerce as published as paper titled, customer perception on E-banking services by the scheduled commerical banks in coimbatore city,Asian pacific journal of research2320-5505vol-1,may 2018


  • J.Uadhayakumar Assistant professor from Department of commerce as published as paper titled,Usage of smartphones among college students at saravanampatti,asia pacific journal of research,2320-5504 Vol-1Issue LVI OCT 2017
  • J.Uadhayakumar Assistant professor from Department of commerce as published as paper titled,agricultural productivity,GDP and Irrigation facility in india An Emprical study,Asia journal of research 2320-5504 Vol-1Issue IV SEP 2017
  • R.Shankar Assistant professor from Department of commerce as published as paper titled,Private equity investments and exist and its collision with capital market in india",Asia journal of research 2320-5504 Vol-1Issue IV aug 2017
  • R.Shankar Assistant professor from Department of commerce as published as paper titled,Obstacles faced by corporates in Implementing corporate social responsibility in coimbatore",Asia journal of research 2320-5504 Vol-1Issue IV sep 2017
  • R.Shankar Assistant professor from Department of commerce as published as paper titledImpact of selected macro-economic variables on foreign trade of BRICS Nation",Asia journal of research 2455-4197 Vol-1Issue IVnov 2017


  • .A.Sivakumar HOD from Department of commerce as published as paper titled,A Study on cause marketing in selected FMCG products in coimbatore city,Asian pacific journal of research,2320-5504Vol1 mar 2016


  • M.Thyagarajan , from Department of commerce as published as paper titled, Marketing problems of jasmine in madurai district,asian pacificjournal of research 2320-5504 Vol1,issue-xxix,july 2015


patent Publications

  • Dr.J.Bamini published a patent on A Question Paper Generation System and method for enhancing student thinking ability. Patent no: 201941003359
  • Dr.J.Bamini published a patent on A Leadership Board for Students skill evaluation and a method for learning enhancement.Patent no: 20184104260A

book Publications



  • R.Shankar published a book entitled on "Determinant factor of foreign exchange reserves and its consequence on inflation in india during past Decade" Bonfring publications,coimbatore,ISBN :978-93-84743-92-5 in year July, 2015.
  • R.Shankar published a book entitled on" UGC-NET/SET/SLET-Commerce Reference Guide".Bonfring publications,coimbatore,ISBN :978-93-85477-39-3in year December,2015.
  • Dr.A.Sivakumar published a book entitled on " Indian Financial System" Bonfring publications,coimbatore ISBN:978-93-85477-94-2 , in year January,2016.