Digital Marketing and Data Mining

News & Events: 1. M/s. Ecom Express Limited conducted campus drives on 28-8-2024 & 29-8-2024. 23 students placed as Internships. 2. M/s CISCO Systems (India) Private Ltd conducted virtual drive on 3rd August 2024 - 1 Student placed as India Technical Apprentice 3. M/s. Flipkart conducted a campus drive on 11-9-2024 . 39 students placed as Internships. 4. M/s . LTIMindtree - Campus Drive on 14-9-2024 Salary : 3.19 LPA

DEPARTMENT OF Commerce with Digital Marketing and data mining

The Department of Commerce with Digital Marketing and data miningwas established in the year 2021.

OBJECTIVE

Data mining can be translated into useful reports in order to generate more specific decision-making in a business.
It gives clear direction to marketing, showing possibilities to follow and improving the delivery of services. All of this saves time while reducing operating costs.

Programmes Available

Under Graduate Programme

B.Com - DIGITAL MARKETING AND DATA MINING

3 Years Course

Course Description

This programme covers data mining techniques and their use in marketing decision making. In this module students will gain practical experience and will critically apply software commonly used in contemporary organisations to support marketing strategies based on marketing data..

FACILITIES

DEPARTMENT INFRASTRUCTURE

Department Library with 261 books
Spacious & ventilated classrooms: 05
Fully equipped Language Lab with sixty three Desktops & Headphones.
Wi-Fi facility on the entire campus for the students and the faculty.

We are design thinkers

center for Learning and teaching

SKILL AND CAREER DEVELOPMENT

center for creativity

industry Institute Partnership CELL

SOCIAL RESPONSIBILITY INITIATIVES

internal quality assurance Cell

supporting pm initiatives mapped with aicte

Design Thinking Based Curriculum & Framework

Design Thinking in Education: A way beyond! We adopt to a curriculum, structured based on the design thinking strategy that support to build character, skills and curiosity in you to learn more.

5 PILLARS APPROACH

Our 5 growth building centers focuses on building a culture, focusing on effective teaching and learning, innovation, skill and entrepreneurship development, industry connect and social responsibility initiatives.

Curriculum Aligned with PM AICTE & MHRD Initiatives

Our Curriculum and Practices are mapped and aligned with PM, AICTE and MHRD initiatives like Startup Policy, Internship Policy, Skill India, Outcome Based Education, National Educational Policy, etc.,

4 CAREER TRACKS

Entrepreneurship
Employment
Government Jobs
Higher Education

DT Activation Hour

30 minutes of class time is dedicated to teach students about the ancient holy books, practicing Meditation and Yoga on daily basis.

30+

university ranks

190+

students placed

150+

industry projects

34

CLUB activities

4.2C

scholarships

64

mous signed