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DEPARTMENT OF Commerce with Digital Marketing and data mining

The Department of Commerce with Digital Marketing and Data Mining was established in the year 2021 at our best arts and science college in Coimbatore for marketing. The department is committed to offering the best digital marketing course in Coimbatore, providing students with industry-relevant education and hands-on experience in both digital marketing and data analytics. As the best college for digital marketing in Coimbatore, we focus on equipping students with in-demand skills, tools, and strategies to succeed in the dynamic fields of online marketing and data-driven decision-making.

OBJECTIVE

  • To equip students of B.Com Digital Marketing and Data Mining with core skills in Data Analysis, Data Mining Techniques, and Digital tools for actionable insights.
  • To enhance Student understanding of Digital Marketing Strategies, Customer Behavior, and Marketing Intelligence through real-time analytics.
  • To provide practical exposure to platforms used in Digital Commerce, SEO, Content Marketing, and Social Media Analytics.
  • To prepare graduates for careers in E-commerce, Data Analytics, Digital Branding, and Online business management.

VISION

The Department of Commerce With Digital Marketing and Data Mining envisions becoming a Premier centre of Excellence in Digital Marketing and Data Mining dedicated to fostering innovation, driving economic growth and preparing future Leaders

MISSION

  • To train and develop the students in the areas of Digital Marketing and Data Mining and other related business activities with the support of Technology.
  • To provide academic support to the faculty to enrich their competency and skill
  • To develop the department as a centre of potential for excellence for commerce education

Programmes Available

Under Graduate Programme

B.Com - DIGITAL MARKETING AND DATA MINING

3 Years Course


Course Description

This programme covers data mining techniques and their use in marketing decision making. In this module students will gain practical experience and will critically apply software commonly used in contemporary organisations to support marketing strategies based on marketing data..

FACILITIES

DEPARTMENT INFRASTRUCTURE

  • Department Library with 261 books
  • Spacious & ventilated classrooms: 05
  • Fully equipped Language Lab with sixty three Desktops & Headphones.
  • Wi-Fi facility on the entire campus for the students and the faculty. 

We are design thinkers

center for Learning and teaching

SKILL AND CAREER DEVELOPMENT

center for creativity

industry Institute Partnership CELL

SOCIAL RESPONSIBILITY INITIATIVES

internal quality assurance Cell

supporting pm initiatives mapped with aicte

Design Thinking Based Curriculum & Framework
Design Thinking in Education: A way beyond! We adopt to a curriculum, structured based on the design thinking strategy that support to build character, skills and curiosity in you to learn more.
5 PILLARS APPROACH

Our 5 growth building centers focuses on building a culture, focusing on effective teaching and learning, innovation, skill and entrepreneurship development, industry connect and social responsibility initiatives.

Curriculum Aligned with PM AICTE & MHRD Initiatives

Our Curriculum and Practices are mapped and aligned with PM, AICTE and MHRD initiatives like Startup Policy, Internship Policy, Skill India, Outcome Based Education, National Educational Policy, etc.,

4 CAREER TRACKS
  • Entrepreneurship
  • Employment
  • Government Jobs
  • Higher Education
DT Activation Hour

30 minutes of class time is dedicated to teach students about the ancient holy books, practicing Meditation and Yoga on daily basis.

30+

university ranks

190+

students placed 

150+

industry projects

34

CLUB activities

4.2C

scholarships

64

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