News & Events: GKM Global Services Private Limited, Salary package: 2-3 LPA, Campus Drive on 08th jan 2024; PayTM, Salary package: 2.16LPA, Campus Drive on 09th jan 2024;; The Chennai Silks, Salary package: 1.80 to 2.50 LPA, Campus drive on 10th jan 2024;

DEPARTMENT OF business administration (UG)

The Department of Business Management became functional from the year 1999 and the Department of Business Management with computer applications was introduced in the year 2002. It is also a three year duration program which is affiliated to Bharathiar University. Department was started with the motive “To be a supreme center for academic excellence and to ensure better quality education to its prospective learners” The programme aim at enabling the students to gain subject knowledge, generate their own knowledge and the emphasis is especially to convert their actual knowledge into productive action. At present the department comprises of 10 staff members among which 08 are female members and 02 male members,all are well qualified and approved by Bharathiar University as per norms. At present the department has got about 245 learners. The department has got all necessary facilities to satisfy its member’s requirements.


  • To ensure Good Academic results by providing top most pass percentage. 
  • To develop Individual personality by organizing various Personality developmental programmes. 
  • Motivating students and staff members to present papers and publish articles. 
  • To make the students to update their knowledge base to suit the current requirements by organizing various state and national level symposium.


BBA Department aims at versatile development of the students, empowering them with entrepreneurial and decision making skills by providing an excellent academic environment, inculcating values of discipline, dignity, dedication and devotion to higher causes along with sportsmanship, to make them better citizens.


To serve as a centre of expertise and knowledge based in the field of management through academic and practical research, consultancy services, industry interactions and employing recent advancements . 

The Department of Business management shall add value to the society by creating high calibre managerial recourses to meet the global challenges of corporate and guide and steer them to positions of leadership by achieving organizational growth and excellence. 

To achieve excellence by establishing the Brand Image of Dr.SNS Rajalakshmi College of Arts and Science through providing superior and sustainable managers.

Programmes Available

Under Graduate Programme


3 Years Course

Course Description

BBA is an undergraduate Business Management Course. The full form of BBA is "Bachelor of Business Administration." BBA Course is designed to provide a basic understanding of management education and to train the students in communication skills effectively.

Under Graduate Programme


3 Years Course

Course Description

The program offers courses which are a blend of management, commerce and computer applications. This course aims at inculcating essential skills as demanded by the global software industry through interactive learning process.



  • The Department consists of smart classrooms with all modern accessories including ICT techniques such as the use of OHP’S and LCDS, also in house library which has more than one hundred books, leading journals and dailies to help students to keep update with latest business trends. 
  • The department has got separate lab facility with 60 systems. 

supporting pm initiatives mapped with aicte

Design Thinking Based Curriculum & Framework
Design Thinking in Education: A way beyond! We adopt to a curriculum, structured based on the design thinking strategy that support to build character, skills and curiosity in you to learn more.

Our 5 growth building centers focuses on building a culture, focusing on effective teaching and learning, innovation, skill and entrepreneurship development, industry connect and social responsibility initiatives.

Curriculum Aligned with PM AICTE & MHRD Initiatives

Our Curriculum and Practices are mapped and aligned with PM, AICTE and MHRD initiatives like Startup Policy, Internship Policy, Skill India, Outcome Based Education, National Educational Policy, etc.,

  • Entrepreneurship
  • Employment
  • Government Jobs
  • Higher Education
DT Activation Hour

30 minutes of class time is dedicated to teach students about the ancient holy books, practicing Meditation and Yoga on daily basis.


Department activities

  • 28.08.2017: E-Intelligence ,Photoshop by R.Tamilselvan Technical Consultant Mazenet Solution,Coimbatore
  • 22.02.2017: Impact Of Cashless India by K.Rakshna priya, II BBA, Aishwarya K.Garg III BBA, M.Priyanka III BBA CA-B
  • 21.02.2017: Orientation program for TNPSC Exams by Dr.S.Bharathi Prakash, Asst.Professor, PSG College of Arts & Science, Coimbatore
  • 31.01.2017: Demonetization & Banking Secor in India by Var.K.V.Sivamani, Branch Asst Manager, Axis Bank, Sathyamangalam Branch Sathyamangalam
  • 18.10.2016: Global Economy by Dr.P.Mohanamani, Assistant Professor, KCT Business School, Coimbatore
  • 26.02.2016: Careers in Logistics and Shipping Capt.S.Baskaran, Director Indian Institute of Logistics, 309, Rajkamal Towers, Avinashi Road, Peelamedu, Coimbatore
  • 10.02.2016: Entrepreneurship and Project development by Dr.K.Gunasundari, Associate Professor, Department of management Studies,Karpagam University, Coimbatore
  • 04.02.2016: Advertising Media And Event Management by Mr.Yuvaraj, Sales Consultant, SASI Advertising and Mr.Nagarajan Consultant Sasi Advertising Group, Coimbatore
  • 15.10.2015: Tips for TCS interview by Mr. S. Logeswaran, Insurance Officer, Tata Consultancy Servive, Egmore , Chennai
  • 07.07.2015: Career Opportunities in Marine Logistics by Capt. S. Baskaran, Campus Manager, Good Ocean Maritime, Coimbatore
  • 17.02.2015: Careers in Logistics and Shipping by Capt.V.J.Pushpakumar, Director, Indian Institute of Logistics, Chennai
  • 31.12.2014: Chartered Wealth Manager by Sahana.R, Executive-Business Development, Career Path, Centre for Financial and Management Studies, Coimbatore
  • 24.12.2014: FACING COMPETITIVE EXAM EFFECTIVELY by Dr.Ramaswamy, Consultant, LEDAA, Coimbatore-02, V.Vivek Priyanka Balakrishnan Sindhula
  • 30.07.2014: SEO and Online Marketing by Ms.Sapna Agarwal - Branch Head , Apex Institute Of Multimedia, Esso Bank, Peelamedu,Coimbatore and Mr.Madesh – Senior Faculty, Apex Institute Of Multimedia, Esso Bank, Peelamedu, Coimbatore - 04
  • 18.02.2014: Session on Self Awareness and placement Readiness by Dr. Kirupa Priyadarsini
  • 29.01.2014: KASH - Knowledge, Attitutde, Skill & Habit by Mr. K.S. Maruthasalam, Senior Consultant, Zen people Craft I(P) Ltd, Coimbatore
  • 03.01.2014: Job Prospectus in banking and Financial Sectors by Mr.K..Chandra Mouleeswaran, Managing Director, KGES Ltd, Coimbatore
  • 05.09.2013: Marketing Paradigms for Emerging Economies by Mr.Kandasamy , President, CODISSIA, Coimbatore
  • 05.08.2013: Organisational Excellence through Leadership by Dr.Parthiban , Associate Professor, Dept of Business Management, Gobi Arts and Science College, Gobichettipalayam
  • 20.02.2013: Global Trends in Trade and Investment by Dr.S.Franklin John, Principal, Nehru College of Management , Coimbatore
  • 30.01.2013: Ethics in Marketing by Dr.G.Alex Rajesh, Professor in Business Administrstion, Nehru College of Management, Coimbatore
  • 13.09.2012: Creating Customer Oriented Organisation by Dr.R.Tamilmaran, Director, Sengunthur B School for Women,Thiruchengode
  • 22.08.2012: Strategic roles of HR by Dr.M.Prakash, HOD, Department Of Commerce (CA), Kongu Nadu Arts and Science College , Coiumbatore
  • 14.02.2012: Leadership for New Millennium by Mr.P.Rajendran, Assistant Professor, Department of Business Administration, SNS College of Engineering, Coimbatore
  • 09.01.2012: Overview of Global Economy by Mr.P.SenthilKumar, Assistant Professor, Department of Business Administration, SNS College of Technology, Coimbatore
  • 23.08.2011: Building Employability by S.Suresh MBA., Area Sales Manager, Organic India, Coimbatore
  • 25.07.2011: Expectation of Corporate From the Students by E.SenthilRaja MBA., Export Manager, Aboorvaa IMPEX , Karur
  • 19.02.2018: National Level Seminar Zenith’18 on “Startup and Entrepreneurship”
  • 19.09.2017: State level Seminar on Retail Business & CEO Conclave by J.Kavitha, MBA., Store Head, Spar Hyper Market Pvt India Ltd, Coimbatore on Topic:Future Opportunities in Retail Business, Technical Session: I Vibinchandar Selvaraj, Head Training, Azure IT Solutions, Ghana, West Africa on Topic : Business and IT Sector, Technical Session: II, Mr.Ramesh Babu., MBA, Store Manager, Westwide, Coimbatore on Topic : Technologies that are redefining Customer Experience, Technical Session: II Mr.Ashok Kumar, MD - Suba Plastics, Coimbatore on Topic: Business opportunities, Technical Session: III Mr.S.S.Shanmugam, MD - Kasthuri Packagings, Coimbatore on Topic: Resources for Entrepreneurial Initiatives
  • 02.03.2017: National Conference on Innovative Approaches to Business Excellence by Dr.P.ALAGESAN, Senior Scientist & Head / Programme Officer ICAR KrishiVigyan Kendra, Myrada, Gobichettipalayam
  • 07.01.2017: Outbound Training on “Experiential Learning” in BRAINWAVE, Kotagiri
  • 01.10.2016: Outbound Training on “Experiential Learning” in BRAINWAVE, Kotagiri
  • 04.02.2016: Workshop on "Adveritising Media and Event Management"
  • 05.03.2016: State level seminar on HR CONCLAVE’ -A Tectonic Shift for Human Resources, Technical Session: I Mr. D.John Franklin, CEO & Director, DEFrank Group, Coimbatore on Topic : HR Challenges in VUCA World, Technical Session: II Mr.Pon Annadurai, Senior Manager-HR, Lakhsmi Machine Works (LMW),Coimbatore on Topic: HR Analytics Technical Session:III Mr. Santhosh Kumar, HR Manager DUTCH Plantin Coir India Pvt Ltd, Coimbatore on Topic : Gap Analysis–Vision Vs Reality–HR, Technical Session: IV Mr.Sourrendere Manoharan, HR Analyst-Campus Hiring & Employer Branding, MPHASIS Limited,an HP Company, Bagmane world Tech Centre, Bangalore on Topic: HR a closer look : From a student perspective by Mr. A. Rex Mohan Kumar, Hr Director Sword Global(India)Pvt. Ltd, Chennai, Technical Session: V Ms.Samaya, Joint Secretary HRFI, Coimbatore on Topic : Innovative as Culture
  • 25.02.2015: State Level Seminar on Challenges and Opportunities in FDI- an Intra -Collegiate Management Meet, Technical Session: I Mr.D.David winster praveenraj, Management consultant, Coimbatore on Topic : Challenges in FDI, Technical Session: II Dr.A.Jayaseelan, Associate Professor, Sri Ganesh School of Business Management, Salem on Topic : FDI in Retail Sector, Technical Session: III Dr.G.Ravindran, Professor, Post Graduate and Research, Dept.of Commerce, Chikkanna Govt Arts College, Tirupur on Topic : Opportunities in FDI
  • 28.08.2014: One day workshop MARCATUS 2014 by Dr.S.N.Subramanian, Chairman, Sri SNS Charitable Trust
  • 18.02.2014: State Level & Intra Departmental Level Management Meet “Work It Out” (Preparing job seekers for workplace success) by Technical Session: I Dr.A.V.Vimala, Assistant Professor, Career Guidance & Placement Cell, Bharathiar University, Coimbatore on Topic: Campus to Corporate, Technical Session: II Dr.Kirupa Priyadarshini, KCT Business School, Coimbatore on Topic: Career Guidance & Self Awareness
  • 30.01.2014: Out Bound Training by PACE ( Pricol Academy of Excellence) 965, Avinashi Road, CBE-641037
  • 04.09.2013: One day workshop MARCATUS 2013 - “Experiential Learning" by Dr.S.N.Subramanian, Chairman, Sri SNS Charitable Trust
  • 15.02.2013: State Level Seminar on Strategic Decision Making in today’s business & out bound training “career engineering by Technical Session: I Dr.V.K.Shunmuganaathan, (Principal,SNS College of Engineering,CBE), Technical Session: II Mr.D.Aravind (Asst.Manager-HR,KGISL,CBE), Technical Session: III Mr.Nithyananth Kalaiselvan, (HR Manager,VWR International,CBE)
  • 24.08.2012: One day workshop MARCATUS 2012 by Dr.S.N.Subramanian, Chairman, Sri SNS Charitable Trust
  • 27.02.2012: National Level Seminar on Management by Consciousness ZENITH 2012 by Technical Session: I Mr.P.ANNADURAI,Manager - HR,LMW Coimbatore, Technical Session: II Dr.G.V.SURESH, Director-HR, Sonic Wall Corporation, Bangalore, Technical Session: III Mr.SEETHARAMAN, Recruiter – HR, Net Zone Management, Private Ltd, Coimbatore.
  • 19.08.2011: One day workshop MARCATUS 2011 by Dr.S.N.Subramanian, Chairman, Sri SNS Charitable Trust
  • 04.02.2018: Eye Camp, Dr SNS Rajalakshmi College of Arts and Science, Coimbatore
  • 23.03.2017: Prevention of Swine flu Mettupalayam, Sathyamangalam, Ganapathy, Ukkadam, Peelamedu
  • 04.02.2017: Eye Camp ,Thalavadi
  • 10.02.2016: Blood Donation, Punjai Puliampatti
  • 09.08.2015: Tree Plantation,Mettupalayam Road
  • 26.07.2015: Cattle Care Welfare Conference, Hindustan College of Arts and Science, Coimbatore
  • 03.03.2015: Eradication of Child labour and Signature Campaign Against Child Labour, Kurumbapalayam, Coimbatore
  • 01.03.2015: Awareness programme on Clean India Campaign, Gandhipuram, Coimbatore
  • 28.01.2015: Provided Lunch at UNITED HOME FOR MENTALLY ILL, Kurumbapalayam, Coimbatore
  • 24.01.2014: Distributed Baggage for Disposable of Non Degradable Waste,Kurumbapalayam, Coimbatore
  • 01.13.2013: Celebrated diwali with Disabled children’s in an Orphanage, Annaikatti Village
  • 17,18.08.2013: Welfare schemes of State Government, Thollampalayam village
  • 10.02.2013: Eye Camp in Sadhumagai, Nadupalayam, sathyamangalam
  • 21.01.2012: Food and Snacks distributed to Duglas Memorial School, Coimbatore
  • 13.06.2011: Food and Snacks distributed to “The United School for Mentally Retarded”



1 2009 - 2012 KALPANA.T
2 2010 - 2013 HEMALATHA.R
3 2011- 2014 DEVI LAVANYA.P
4 2012- 2015 KIRTHIPRIYA.V
5 2015 - 2017 AISHWARYA K GARG


1 2009 - 2012 JASMINE.M
2 2010 - 2013 PREMKUMARI.R
3 2011- 2014 NANDHINI.R
4 2012- 2015 SHIJO JOSEPH.J
5 2015 - 2017 PRIYANKA.M


university ranks


students placed 


industry projects


CLUB activities




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